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Showing posts with label press release. Show all posts
Showing posts with label press release. Show all posts

Friday, January 4, 2019

Brand Talk : Pawnshops remain relevant along with the changing times



Pawning has been an industry that is synonymous with augmenting the needs of majority of Philippine households. In a study released by Ken Research Private Ltd in April 2016, it is identified that 90% of the Philippine household subsist on less than $10 a day, making pawnshops a viable and trusted option for individuals in need of immediate cash.

With more than 17,000 pawnshop branches in the country today, pawning provides individuals with easy and accessible solutions to immediate cash needs of the common Filipino.  

In spite the massive scale and the length of reach of the business, pawning is an industry that often struggles with the negative connotation that it preys on the needs of the destitute and the middle-class. There is also a connotation that pawning items is for those who are truly desperate for cash, while others worry on the safety and security of their pawned items.

Contrary to these misconceptions, Philippine pawnshops are highly professional organizations that follow strictest code of operations, based on the guidelines set by the Bangko Sentral ng Pilipinas (BSP) and complies the strictest requirements on corporate governance as set by the Securities & Exchange Commission (SEC).

In fact, pawnshops has become one of the biggest supporters of BSP’s program in promoting microfinancial services as a means of providing access to the poor and to micro and small entrepreneurs financial access, something that is not otherwise possible via banks and bigger financial organizations.

Jean Henri Lhuillier, president & CEO of Cebuana Lhuillier, the country’s largest microfinancial services provider, was quick to dispel the preconceived notions that come with pawning. Lhuillier helms the lead in Cebuana Lhuillier, an organization that proudly positions itself as “a business with a social mission of financial inclusion.”

“Pawning has become instrumental in changing the lives of many Filipinos – thanks to its capability to immediately ease and assuage a financial burden. As someone who has grown with the country’s number one pawnshop brand, I have personally witnessed many success stories made possible by pawning—from a mother who sends her children to school, made possible by a few heirloom pieces; to an enterprising young man who got his first business capital by pawning. Pawning proved to be the fastest and easiest means to get access to cash – this can be traced back to the days of ancient China and even to day and age of computers and technical advancements, the value of pawning does not change or diminish, especially when it moves and evolves with the changing of the times,” Lhuillier said.

Here’s how pawnshops is evolving with the times as a means to address the common misconceptions in pawning: 

Strictest quality check for pawned items – pawnshops follow a strict guideline before they accept pawned items. Branch personnel are trained appraisers and follows strict regulations from BSP. Contrary to a common misconception that pawnshops accept stolen jewelries, pawnshop personnel are trained to work together with law enforcement agencies to prevent this from happening.

Fast, efficient pawning process – In some pawnshops, the whole pawning process is done and over in five minutes. Pawnshops employ a dedicated lane for pawning clients and has adapted well to technology by putting modern systems in place to make sure the pawning process is easy, quick and efficient.

Putting utmost value and care for pawned items – To ensure the safety of the pawned items, strict security process are followed – from the opening to closing of the branch, to the placement of CCTV cameras and guards stationed in place.

Pawnshops are modern one-stop shop for microfinancial services – The pawnshop branches of today are bright, safe, air-conditioned offices that functions as a one-stop shop for its client’s microfinancial needs. For example, Cebuana Lhuillier, the largest pawnshop chain in the Philippines, is also considered as the country’s leading provider of microfinancial services. The company supports and actively campaigns the financial inclusion program of the government and has set services in place that answers the financial needs of the vast majority of Filipinos, particularly the underbanked and unbanked.

Exceptional customer service in place– Understanding the value of pawned items left in its care, more established pawnshops usually has its own customer service team in place to handle queries and concerns. One good example of this is Cebuana Lhuillier’s 24K Card which serves as a loyalty card, eCard and money card all at the same time.

Monday, October 22, 2018

Filipino Home-grown brand Devant introduces its latest line of TV offering – the Quantum Ultra HDTV

Buying a new TV set these days can be so daunting with all the newest features, smart functions, and terrific picture quality they offer plus a lot more. But no worries as Devant introduces their latest series of must-have TV which the whole family will surely enjoy.

Wednesday, September 19, 2018

#BrandXPH Talk : XCALE: Asia e-Commerce Summit 2018 with a theme "Tapping Into the Trillion Dollar e-Commerce Industry


XCALE Group, the collaborative partnership of topnotch e-commerce gurus and pioneers announces the event XCALE: Asia e-Commerce Summit 2018 with a theme "Tapping Into the Trillion Dollar e-Commerce Industry". Speakers from various e-Commerce industries will share their expertise worth spreading on September 29. 2018 at SMX Convention Center Interested parties can book their tickets and read more about the participants at: xcalesummit.com/ticket.

Wednesday, September 5, 2018

#BrandXPh Talk : 5 ways you can protect your online banking details

Digitalization has certainly helped many young adults to manage their finances to keep pace with the demands of their active and busy lifestyles. From enjoying cashless transactions, to conveniently booking movie tickets and paying necessary bills, most of the millennials’ activities can now be done with just one click or tap on their smartphones.

#BrandXPh Talk : In the spirit of National Heroes Day, LG Electronics reaffirmed its longstanding commitment to providing assistance to the community



On its 30th anniversary, LG donates air conditioners, washers, TVs and a refrigerator to benefit Marawi soldier casualties and other injured soldiers at the Victoriano Luna Medical Center. 

#BrandXPH Lifestyle : Filinvest City, the premier garden central business district in the Metro South

Filinvest City, the premier garden central business district in the Metro South, recently opened two other sections of its Spectrum Linear Park, a foliage-canopied walkway that spans across the north and south ends of the township, as it further promotes a more fun, active lifestyle.

Wednesday, August 29, 2018

BrandXPh Talk : TPB gears up for the county’s biggest travel trade event

The Tourism Promotions Board (TPB) is set to host the country’s biggest and significant travel trade event – the Philippine Travel Exchange (PHITEX), on August 28-30, 2018 at Marriot Grand Ballroom. This year’s PHITEX will once again promote the country as the premier tourist destination among some of the world’s biggest travel and tour buyers.

Monday, July 30, 2018

BrandxPh Launch : Kenny’s new animated short film highlights #AwesomeTogether pairings


Does love really win despite all odds? This is what Kenny Rogers Roasters tries to answer with a creative short film entitled “Awesome Together.” Using animation, the short film tells the story of Sosy and Bolzi, a pair of farm animals who meet and fall in love at the Roasters Farm. Their parents, however, object to the love affair, prompting the star-crossed lovers to defy traditional family expectations and embark on an epic journey for a chance at eternal togetherness.

BrandxPh Talk : LG Philippines has made a large donation in-kind to the National Museum of the Philippines

On its 30th anniversary, LG Philippines salutes the National Museum of the Philippines and its new National Museum of Natural History, and celebrates one of the world’s richest marine ecosystems

BrandxPH Talk : Taiwan Excellence Basketball Camp fuels Pinoy court skills and Taiwanese innovation

Combining the Filipino passion for basketball and the Taiwanese drive for innovation, the first-ever Taiwan Excellence Basketball Camp recently filled the Mall of Asia Music Hall with an intense 3-on-3 Hoop Challenge, top-notch innovations from Taiwan Excellence, and PBA stars.

BrandxPh Talk : RCBC rolls out first ever online FX platform

RCBC has just become the first bank in the country to offer an online foreign exchange platform, that allows their existing clients and accountholders to buy and sell currency online.

The Online FX Trading Platform is currently the only foreign exchange execution platform in the country that can be accessed using the web, eliminating the need for face-to-face or over-the-phone transactions when exchanging foreign currency.

Monday, June 4, 2018

#BrandXLaunch : Piolo Pascual remains energized and unstoppable thanks to My Daily Collagen

Piolo Pascual is everywhere—if he’s not working on a new movie or on the road promoting a teleserye, he’s either preparing for his next marathon or working on one of his many advocacies. He’s award-winning actor, a strong athlete, a doting father (as evidenced by his kulit Instagram posts), an in-demand endorser, a passionate advocate, a reliable friend and the list goes on!

Friday, May 25, 2018

RCBC creates first-of-its-kind ‘ePiso’ Digital Cash


Rizal Commercial Banking Corporation (RCBC) has partnered with eCurrency Mint Limited to launch its digital money, RCBC ePiso. A first-of-its-kind digital cash in the country, the ePiso is a digitized Philippine peso that enables secure, affordable, fast and efficient mode of mobile payment that provides consumers and businesses an innovative payment solution revolutionizing day-to-day commerce.

#BrandEvent : Search for the Happiest Pinoy 2018 begins; P1 million grand prize at stake

Happiest Pinoy. Cebuana Lhuillier has launched the fourth edition of the Search for the Happiest Pinoy, introducing ten new categories to enable resilient, optimistic and hopeful Filipinos from all walks of life to join the year-long search which promises a total of P1.5 million in cash prizes to the country's happiest Pinoys. Photo shows P.J. Lhuillier, Inc. (standing, from left) First vice president and IMC group head Michael Sena, president and CEO Jean Henri Lhuillier, senior executive vice president Philippe Andre Lhuillier, and First vice president for Cebuana Lhuillier Insurance Solutions, Foundation, and Business Solutions Jonathan Batangan. Joining them are 2015 Happiest Pinoy Richardson Navor and 2012 Happiest Pinoy Rommel Arellano.
The country’s largest microfinancial services company, Cebuana Lhuillier, has formally opened this year’s Search for the Happiest Pinoy. The competition celebrates the Filipinos’ indomitable spirit of resilience and positivity and gives honor and recognition to outstanding Filipinos that best represent these values. 

National Basketball Association (NBA), PLDT Inc. and Smart Communications Inc. (Smart), announced a new multiyear partnership for NBA League Pass

PLDT and Smart Chief Revenue Officer Eric R. Alberto and NBA Philippines Managing Director Carlo Singson
The National Basketball Association (NBA), PLDT Inc. and Smart Communications Inc. (Smart), leading telecommunications and digital services providers, today announced a new multiyear partnership that will make available select offerings of NBA League Pass, the league’s premium live game subscription service, to more than 62 million subscribers in the Philippines.

Monday, April 23, 2018

#BrandTalk : LG is,once again, the world’s best-selling brand for OLED TV


LG Electronics continues to establish its strong foothold in the OLED TV market with impressive, industry-topping sales in 2017. Global sales and shipments prove that LG is,once again, the world’s best-selling brand for OLED TVs, according to the TV Sets Market Tracker, a report that surveyed manufacturers in Asia Pacific, Eastern Europe, Latin America, Middle East and Africa, North America and Western Europe. The survey was conducted by leading third-party research agency IHS Markit, a provider of next-generation information, analytics and solutions to customers in business, finance and government.

#BrandTalk : LG SUPPORTS MARAWI

LG Electronics Philippines is donating 200 desktop monitors and 30,000 personal care items to the people of Marawi with the assistance of the Department of Education (DepEd). LG Philippines Managing Director Inkwun Heo (leftmost) turns over the donations to DepEd ARMM Assistant Secretary for Special Programs and Projects Alfhadar Pajiji (center); DepEd ARMM City Schools Division of Marawi Assistant Schools Division Superintendent Anna Zenaida Unte Alonto (2nd from left); and DepEd Marawi City Schools Division Superintendent Pharida Sansarona (3rd from right). Also in the photo are Mr. Park HeonYoung, LG Household & Health Care Government Relations Division President, and Mr. Yoon Dae Sik, LG Electronics Government Relations Division President – both of whom flew in from LG headquarters in Seoul, Korea.
MANILA, April 19, 2018 — Leading tech innovator LG Electronics has donated 200 computer monitors and health kits, comprised of roughly 30,000 personal care products, to support the rehabilitation and recovery efforts in Marawi.

#BrandTalk : Live Happy, Stay Healthy With LG


Your home is more than just four walls and a roof—it is a living space, a sanctuary for resting and restoring the mind, a place for peace with your loved ones. But sometimes modern life has other ideas, filling up our precious time with endless chores. In between making sure our rooms are dust-free, seeing to it that the fridge is well-stocked with fresh produce, and trying to cook healthy food for our families to consume, most of us don’t really get to enjoy home as a space for optimal rest and relaxation. 

#BrandTalk : Discovering the World of Women at SM Supermalls

The diversity of feminine beauty and brains – from fair to morena, athletic to plus size, entrepreneurs to philanthropists, and many more – was the subject of an exhibit organized recently by SM Supermalls at SM Mega Fashion Hall.

#BrandTalk : A safer, healthier alternative: Bounty Agro brings no antibiotic ever chickens to the market

As more Filipinos turn to poultry meat as an alternative source of protein in their everyday meals, Bounty Agro Ventures, Inc. (BAVI) endeavors to make its products safer for the family as it introduces the country’s first-ever, all-natural antibiotic-free chicken.

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