Friday, July 28, 2017
Kwentong Jollibee “Kahera”namedadobo magazine’s 2016 Ad of the Year
Kahera, directed by Ianco dela Cruz, is part of the successful #KwentongJollibee series co-created with McCann World Group Philippines.Itfeatures the story of a Jollibee cashier who gets her daily dose of constructive and stern criticism from one of the store’s regulars, who turns out to be her very supportive grandmother.
With over 9 million views on Facebook and YouTube to date, the digital ad has continued to receive recognitions from award-giving bodies in the industry.
Besides bagging the AOY honor, Kahera also won adobo magazine’s Ad of the Month Award for September 2016. Earlier this year, the videowas also recognized by Google PH as one of its top 10 most viewed ads, entering the YouTube Leaderboard for the second half of 2016.
Jollibee Global Brand Chief Marketing Officer and PH Marketing HeadFrancis Flores says of the brand’s most recent win, “We are honored to be recognized by adobo magazine, this time for top notch creativity embedded in our heart-warming video. This validates Kwentong Jollibee’s thrust of showcasing unique Filipino relationships through masterful storytelling.”