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Tuesday, October 17, 2017

Jollibee’s stellar in major social media platforms

Outranking all other QSR brands, Jollibee garnered a 37% share of engagement on Facebook from January to June 2017 according to online content assessment tool Community Plus. Social media intelligence tool Thoughtbuzz also reveals that the brand registered 1.5 million mentions across digital platforms, almost triple that of its competitors in the same period, to become the #1 most talked about QSR brand in the Philippines.
The Philippines’ #1 fast-food chain is also #1 in digital engagement. For decades, Jollibee has been capturing the taste buds of Filipinos with its langhap-sarap treats. Lately, the brand has been winning over the hearts of millions online with hit-after-hit digital content.

Sunday, October 8, 2017

Successful launch of Travelooza with Regina Victoria Y. De Ocampo of Yamaha & upcoming events of TAG Media



Last September 28, 2017 from 10AM to 5PM at Makati Sports Club along Leviste Street, Salcedo Village, Makati, the first convergence of tour operators and travel agencies was launch to promote the Philippines as the premier travel destination in the world. Travelooza is the current theme of Asia Digital Marketing Expo which is celebrating its 3rd year anniversary.

Friday, September 29, 2017

Jollibee makes kids’ playtime more exciting with fun music from the Jolly Musical Band


Jollibee makes kids’ playtime more exciting with fun music from the Jolly Musical Band that comes with every Jolly Kiddie Meal.

Cebu Pacific ushers in surfing season with direct Manila-Siargao flights


An island with lush forest covers, trimmed with fine white sand and a crown of gleaming blue waters—Siargao is indeed another gem in the Pearl of the Orient that both surfers and beach bums dream about. And as more travelers chase the breathtaking giant waves of Siargao, this island paradise becomes more within reach with Cebu Pacific’s special additional flights to the Surfing Capital of the Philippines.

Tuesday, September 26, 2017

Sun Life Financial Philippines, will soon cater to both running and cycling enthusiasts

The highly-anticipated annual fun run organized by Sun Life Financial Philippines, will soon cater to both running and cycling enthusiasts, as it evolves into a two-fold event dubbed Sunpiology Duo.
#SunpiologyDUO will come in two parts: Sun Life Cycle PH @BGC and Sun Life Resolution Run.
Sun Life Cycle PH will take place on November 18, 2017 at the Bonifacio Global City in Taguig. Sun Life will be mounting the event in partnership with Sunrise Events, Inc., which is known for its flagship projects that focus on race organization and sports tourism. The contract signing between the two companies was held recently in Shangri-La Mactan in Cebu, with Sun Life CEO and Country Head Riza Mantaring, Sun Life brand ambassador Piolo Pascual, Sunrise Founder Wilfred Uytengsu, and Sunrise General Manager Princess Galura in attendance.
“We recognize cycling’s growing popularity in the Philippines, and this is our share in helping encourage more people to get into the sport,” Sun Life Chief Marketing Officer Mylene Lopa said. “Just as it is in our fun run, Sun Life Cycle PH will cater to different ages and will offer different categories.”
Sun Life Cycle PH will have a total of seven categories: Tricycle Ride (100 meters for 2-3 year olds), Kids’ Ride (500 meters for 4-5 year olds), Family Ride (30 minutes for 6-15 year olds with adult companion), Solo Ride (30 minutes for 6-15 years old), Short Distance Ride (20km for 10 years old and above), and Long Distance Ride (40km for 10 years old and above). A charity category called Bid2Bike lets the fans of Piolo Pascual, Matteo Guidicelli, Inigo Pascual, Gerald Anderson, and other Star Magic celebrities, bid for a chance to bike alongside their idols, an exclusive photo souvenir, and have their jersey signed. For cycling enthusiasts, they can bid to ride with legend Robbie McEwen
Meanwhile, the Sun Life Resolution Run will happen on January 20, 2018. As with the previous years, Sun Life will once again mount the event with Run Rio and will offer 3k, 5k, and 10k categories. It features an obstacle course that illustrates the steps to prevent diabetes, like watching what you eat and why exercise is important. More details will be revealed in the coming months, which includes an expanded payment facility like PayPal and DragonPay.
Interested to do both Sunpiology Duo events? Sign up for Sun Life CyclePH @BGC and get P100 off Sun Life Resolution Run registration fees. Registration for both races is now open at www.sunpiology.com.
Promoting physical fitness, supporting worthwhile causes
Sunpiology Duo will likewise retain its charitable components, where it will continue to raise funds for the different causes it has been supporting for the past seven years. These include the education of scholars from Hebreo 12:1 Foundation and Star Magic’s chosen charities.
Moreover, Sunpiology Duo will continue to be a star-studded happening, with Star Magic celebrities, as well as ambassadors of Sun Life’s wellness community GoWell, expected to participate.
The Sunpiology list of sponsors are also growing every year, staring with the following partners for Sun Life Cycleph @BGC: F2P, Powerade, Rudy Project, Cignal, Philippine Star, 2Go, Alcopllus, and Garmin.
 “With Sunpiology Duo, we can now cater to even more Filipinos who are eager to get a boost in their fitness journey and contribute to worthwhile causes while at it,” Lopa said. “It’s surely going to be an exciting event. We look forward to seeing our Sunpiology regulars, and we’re also eager to welcome those who will be joining us for the first time.”
For updates on Sunpiology Duo, follow @sunlifeph on Facebook, Instragram, and Twitter. Visit www.sunpiology.com for registration details.  

Win Asian getaways with GetGo’s biggest promo yet

GetGo members, pack your bags and get ready to travel as we give you more chances to fly with Cebu Pacific. This September, you can earn up to 40% bonus points, win an exciting getaway trip in Asia, or collect up to 20,000 points for a faster way to avail of free flights with the Points Everyday, Fun Getaway promo.

Citi sees positive economic outlook in the face of global challenges, market headwinds


Citi, the country’s leading foreign bank, remained positive on the Philippines while sharing its mid-year economic outlook for 2017at an event exclusively held for Citigold clients.

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