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Friday, January 4, 2019

Filipino Bloggers Network & Metrobuzz Get Together 2019


Now on its sixth year, the annual Get Together party of the Filipino Bloggers Network (FBN) together with Metrobuzz Bloggers has become bigger and brighter with more sponsors and partners giving their support to two of the most active blogger groups in the country today.

Salu, a popular Filipino cuisine in Quezon City, will be hosting this year’s gathering of bloggers and online influencers on January 05.

Brand Talk : Pawnshops remain relevant along with the changing times



Pawning has been an industry that is synonymous with augmenting the needs of majority of Philippine households. In a study released by Ken Research Private Ltd in April 2016, it is identified that 90% of the Philippine household subsist on less than $10 a day, making pawnshops a viable and trusted option for individuals in need of immediate cash.

With more than 17,000 pawnshop branches in the country today, pawning provides individuals with easy and accessible solutions to immediate cash needs of the common Filipino.  

In spite the massive scale and the length of reach of the business, pawning is an industry that often struggles with the negative connotation that it preys on the needs of the destitute and the middle-class. There is also a connotation that pawning items is for those who are truly desperate for cash, while others worry on the safety and security of their pawned items.

Contrary to these misconceptions, Philippine pawnshops are highly professional organizations that follow strictest code of operations, based on the guidelines set by the Bangko Sentral ng Pilipinas (BSP) and complies the strictest requirements on corporate governance as set by the Securities & Exchange Commission (SEC).

In fact, pawnshops has become one of the biggest supporters of BSP’s program in promoting microfinancial services as a means of providing access to the poor and to micro and small entrepreneurs financial access, something that is not otherwise possible via banks and bigger financial organizations.

Jean Henri Lhuillier, president & CEO of Cebuana Lhuillier, the country’s largest microfinancial services provider, was quick to dispel the preconceived notions that come with pawning. Lhuillier helms the lead in Cebuana Lhuillier, an organization that proudly positions itself as “a business with a social mission of financial inclusion.”

“Pawning has become instrumental in changing the lives of many Filipinos – thanks to its capability to immediately ease and assuage a financial burden. As someone who has grown with the country’s number one pawnshop brand, I have personally witnessed many success stories made possible by pawning—from a mother who sends her children to school, made possible by a few heirloom pieces; to an enterprising young man who got his first business capital by pawning. Pawning proved to be the fastest and easiest means to get access to cash – this can be traced back to the days of ancient China and even to day and age of computers and technical advancements, the value of pawning does not change or diminish, especially when it moves and evolves with the changing of the times,” Lhuillier said.

Here’s how pawnshops is evolving with the times as a means to address the common misconceptions in pawning: 

Strictest quality check for pawned items – pawnshops follow a strict guideline before they accept pawned items. Branch personnel are trained appraisers and follows strict regulations from BSP. Contrary to a common misconception that pawnshops accept stolen jewelries, pawnshop personnel are trained to work together with law enforcement agencies to prevent this from happening.

Fast, efficient pawning process – In some pawnshops, the whole pawning process is done and over in five minutes. Pawnshops employ a dedicated lane for pawning clients and has adapted well to technology by putting modern systems in place to make sure the pawning process is easy, quick and efficient.

Putting utmost value and care for pawned items – To ensure the safety of the pawned items, strict security process are followed – from the opening to closing of the branch, to the placement of CCTV cameras and guards stationed in place.

Pawnshops are modern one-stop shop for microfinancial services – The pawnshop branches of today are bright, safe, air-conditioned offices that functions as a one-stop shop for its client’s microfinancial needs. For example, Cebuana Lhuillier, the largest pawnshop chain in the Philippines, is also considered as the country’s leading provider of microfinancial services. The company supports and actively campaigns the financial inclusion program of the government and has set services in place that answers the financial needs of the vast majority of Filipinos, particularly the underbanked and unbanked.

Exceptional customer service in place– Understanding the value of pawned items left in its care, more established pawnshops usually has its own customer service team in place to handle queries and concerns. One good example of this is Cebuana Lhuillier’s 24K Card which serves as a loyalty card, eCard and money card all at the same time.

Wednesday, December 19, 2018

BrandX Product : Taste the latest catch with the new limited-edition Piattos Aquaman packs


Jack ‘n Jill Piattos brings an exciting way to enjoy snack time with its new flavor, Spicy Seafood. Now, you can delight in your favorite hexagonal potato crisps with the savory taste of seafood with just the right kick of spice.

Monday, December 17, 2018

Logistikus’ Express’ “Scooter BAES” Ride out for Snapshot Promo


 A new delivery service is fast gaining popularity among city dwellers who are looking for a faster method of sending goods while seeking to reduce Metro Manila’s carbon footprint.

Thursday, December 13, 2018

PLDT, DPC launch 33rd Visual Arts Competition with Tandem Forum Series Php100,000



Leading digital services provider PLDT and Directories Philippines Corporation (DPC) have officially opened the 33rd DPC-PLDT Visual Arts Competition (VAC 33) with the theme, “Creating Legacy, Creating the Future.”

Wednesday, December 12, 2018

Buy a GENIE Hand Shower and help a child access basic sanitation. AMERICAN STANDARD ‘SHOWER FOR GOOD’ BENEFIT SALE


On December 15, 2018, four countries in Asia - India, Indonesia, Philippines and Thailand - will simultaneously mount a benefit sale of American Standard GENIE Hand Showers with 100% of proceeds to be donated to the LIXIL-UNICEF ‘Make A Splash’ program. In India, all proceeds will be donated to the UNICEF India WASH program. Fittingly named ‘Shower For Good’, consumers who buy a GENIE Hand Shower will be able to enjoy a great shower experience and at the same time help children live healthier lives through access to basic sanitation.
As the world’s biggest player in water technology, LIXIL leverages its expertise as it teams up with UNICEF, who works in over 100 countries worldwide to improve access to clean water, basic toilets and good hygiene practices. Through Make A Splash, the two organizations aim to promote local sanitation markets, by creating demand for sanitation products like toilets, improving supply of such products, and supporting opportunities for affordable finance.
As part of the LIXIL Group, American Standard brand aims to sell 1000 units of GENIE Hand Shower in each of the 4 participating countries – India, Indonesia, Philippines and Thailand - at the ‘Shower For Good’ benefit sale, with all proceeds going towards the LIXIL-UNICEF ‘Make A Splash’ program. In India, all proceeds will go towards the UNICEF India WASH program. What’s more, GENIE Hand Showers will be sold at a specially discounted price at P595 each. For the convenience of the public, everyone can pre-order online. Simply click the link https://americanstandard.com.ph/shower-for-good/.




In the Philippines, ‘Shower For Good’ uses the holiday season as a fitting backdrop for the benefit sale. The public and invited guests at the Eastwood Mall Central Park Open in Libis, Quezon City will be treated to a Chorale fest as the benefit sale manned by volunteer university students and civic organizations in the country race to deliver all 1000 GENIE Hand Showers to the sale’s finish line, ensuring the donation of all proceeds to LIXIL-UNICEF ‘Make A Splash’ program.
Placing comfort, hygiene and aesthetics at its forefront, the award-winning GENIE Hand Shower boasts better water pressure performance because of an especially designed water channel and 120 micro spray holes that ensure a robust water flow, even under a low pressure. In addition, users can also look forward to a visibly clean shower experience. Sporting a rarely seen translucent shower face, GENIE Hand Shower is also revolutionary in its product design that prompts users to clean the slime and mineral deposits to ensure they are getting clean water for their shower session even after long-time use.
With your support, the benefits of a great shower can extend not just to you and your family, but to a child whose life may be changed for good. The ‘Shower For Good’ event will help give disadvantaged children access to an appropriate toilet. Toilets are proven to help boost children’s survival rates, make communities healthier and more productive, and even improve a child’s chances of attending school.
By 2021, the LIXIL-UNICEF ‘Make A Splash’ program will have contributed to global efforts to improve basic sanitation for 250 million people around the world. UNICEF and LIXIL, together with the help of its consumers and customers are improving sanitation around the world, one toilet at a time.
To know more, visit https://americanstandard.com.ph/shower-for-good/ and make a pledge to purchase GENIE Hand Shower on Dec. 15, 2018.

Monday, October 22, 2018

#BrandXTalk : Narada with IEZ Global and Dios Enterprise aims to provide renewable and environmental friendly energy


October 17, 2018 at the Shangri La Fort in BGC they partnership of Narada with IEZ Global and Dios Enterprise was held, it aims to provide renewable and environmental friendly energy solution for the area within the country that doesn't have stable and accessible power supply. The technology that it will use is more affordable and efficient for the public as they partner with the Philippine Government. 

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